What goes in a brand kit (and what doesn't)
A practical 12-page brand kit that small teams will actually use.
6 min read beginnerUpdated Apr 10, 2025
BI
Reviewed by the editorial team · Apr 10, 2025
Step by step
- 01
Logo system
Primary, secondary, monochrome, clear-space rules.
- 02
Color tokens
Primary + neutrals + 1 accent. HEX/RGB/OKLCH.
- 03
Typography
Display + body, weights, scale.
- 04
Voice + tone
3 adjectives, 'we say / we don't say' table.
- 05
Templates
Social post, email signature, slide deck cover.
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