How to fill out a Lean Canvas in one sitting
A 9-box framework that captures your business model on a single page — block by block.
8 min read beginnerUpdated Apr 1, 2025
BI
Reviewed by the editorial team · Apr 1, 2025
Step by step
- 01
Problem
List the top 3 problems your customer has. Be specific.
- 02
Customer segments
Who has the problem most acutely? Pick early adopters.
- 03
Unique value proposition
One clear sentence: why you, why now.
- 04
Solution
The simplest thing that solves the top 3 problems.
- 05
Channels
How customers find and buy.
- 06
Revenue streams
Pricing model and average order value.
- 07
Cost structure
Fixed and variable costs to operate.
- 08
Key metrics
The 2–3 numbers you'll watch weekly.
- 09
Unfair advantage
What can't be easily copied.
Business Plans · Done-for-you
Need help with your business plan or pitch deck?
We write investor-ready plans, financial models and decks that close meetings.
Book a planning call