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Run a competitor analysis on a single page

A grid that surfaces the gap you'll attack.

5 min read beginnerUpdated Apr 2, 2025
BI
Reviewed by the editorial team · Apr 2, 2025

Step by step

  1. 01

    List 5 competitors

    Mix of direct, indirect, and DIY alternatives.

  2. 02

    Score on 5 axes

    Price, ease of use, support, integrations, brand.

  3. 03

    Plot a 2x2

    Pick the 2 axes that matter most — find the empty quadrant.

  4. 04

    Define your wedge

    Your positioning statement = the empty quadrant turned into a sentence.

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