How to create a brand style guide (one-page version)
A one-page brand guide is enough for 90% of small businesses — logo rules, colors, typography, and tone. Skip the 60-page PDF.
- Final logo files (SVG + PNG)
- Picked brand colors and fonts
Step by step
- 01
Section 1 — Logo usage
Show the primary logo, the secondary (icon only), the minimum size (usually 24 px), and one big 'DON'T' (don't stretch, don't recolor, don't add effects).
- 02
Section 2 — Colors
Primary, secondary, neutral. For each: name, hex, RGB, CMYK. Add a usage note ('Primary on CTAs only').
- 03
Section 3 — Typography
Heading font + weight, body font + weight, and the H1/H2/body size scale. Show a sample line of each.
- 04
Section 4 — Voice
Three words you ARE (e.g. direct, warm, expert), three you AREN'T (corporate, casual, jargony). Add one sample sentence.
- 05
Section 5 — Imagery
3-4 example photos that fit your brand, and a one-line rule ('natural light, real people, no stock smiles').
- 06
Ship it as a PDF
Export the Figma/Canva file as a PDF, name it brand-guidelines-v1.pdf, and share with anyone who makes things in your name.
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