Build a 5-email welcome sequence for any newsletter

A drip that introduces you, builds trust and primes a soft pitch — without sounding salesy.

7 min read beginnerUpdated Mar 30, 2025

Reviewed by the editorial team · Mar 30, 2025

Step by step

01
Email 1: deliver the freebie
Day 0. Subject line: 'Here's your [thing]'. Short, no story.
02
Email 2: your origin story
Day 1. Why you exist. End with a question to drive replies.
03
Email 3: a useful tactical post
Day 3. Pure value, no pitch. Build the habit of opening.
04
Email 4: a case study or proof
Day 5. Show results — yours or a customer's.
05
Email 5: the soft pitch
Day 7. Offer the next step. Frame it as: 'if you want help with X, here's how.'

Content Marketing · Done-for-you

Want a content engine that compounds?

We plan, write and ship blogs, newsletters and short-form video on a cadence.