Write a blog post brief that gets the draft right the first time
A one-page brief that covers search intent, structure, and the unique angle — perfect for handing to a writer or AI.
5 min read beginnerUpdated Apr 3, 2025
BI
Reviewed by the editorial team · Apr 3, 2025
Step by step
- 01
Target keyword + intent
Primary keyword, secondary keywords, the search intent (how-to, comparison, definition).
- 02
The unique angle
What does this post have that the top 3 results don't?
- 03
Outline with H2s
Headings that mirror what searchers actually want, in order.
- 04
Internal links
List 3–5 internal posts to link to.
- 05
Word count and CTA
Match the top results' length. Define what the reader should do at the end.
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