Launch your first Performance Max campaign correctly
PMax is powerful but unforgiving. Here's the safe launch checklist.
8 min read intermediateUpdated Apr 8, 2025
BI
Reviewed by the editorial team · Apr 8, 2025
Step by step
- 01
Conversion tracking first
PMax learns from conversions — never launch without it.
- 02
Asset groups by theme
Group products/services by audience or category.
- 03
Upload 5+ assets of each type
Headlines, descriptions, images, videos, logos.
- 04
Audience signals (not targets)
Feed customer lists and high-intent keywords as hints.
- 05
Add brand exclusions
Prevents PMax from cannibalizing your free brand traffic.
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