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Launch your first Meta (Facebook + Instagram) ad

Set up Business Manager, create a campaign, and avoid the most common rookie mistakes.

8 min read beginnerUpdated Apr 4, 2025
BI
Reviewed by the editorial team · Apr 4, 2025

Step by step

  1. 01

    Set up Meta Business Manager

    business.facebook.com — add your page and ad account.

  2. 02

    Install the Pixel

    Events Manager → Connect Data Sources → Web. Use the partner integration for your site builder.

  3. 03

    Pick a campaign objective

    Sales for ecommerce, Leads for service businesses, Traffic only for warming up audiences.

  4. 04

    Audience and budget

    Start broad (no detailed targeting). $20/day minimum to give the algorithm room.

  5. 05

    Creative: 3 variations

    Test 1 video + 2 image ads. Hook in the first 1.5 seconds.

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