The 10-slide pitch deck every founder should master

Guy Kawasaki's 10/20/30 rule, modernized — what to put on each slide.

8 min read intermediateUpdated Apr 9, 2025
BI
Reviewed by the editorial team · Apr 9, 2025

Step by step

  1. 01

    1. Title

    Company name, tagline, your name, contact.

  2. 02

    2. Problem

    The painful, expensive, urgent problem.

  3. 03

    3. Solution

    Your product in one slide and one demo image.

  4. 04

    4. Market size

    TAM/SAM/SOM with credible sources.

  5. 05

    5. Product

    Screenshots or a short video.

  6. 06

    6. Traction

    MRR, growth %, logos, retention.

  7. 07

    7. Business model

    Pricing tiers + unit economics.

  8. 08

    8. Go-to-market

    Channels, CAC, cycle length.

  9. 09

    9. Team

    Why this team can win.

  10. 10

    10. Ask

    Round size, use of funds, milestones.

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