The 10-slide pitch deck every founder should master
Guy Kawasaki's 10/20/30 rule, modernized — what to put on each slide.
8 min read intermediateUpdated Apr 9, 2025
BI
Reviewed by the editorial team · Apr 9, 2025
Step by step
- 01
1. Title
Company name, tagline, your name, contact.
- 02
2. Problem
The painful, expensive, urgent problem.
- 03
3. Solution
Your product in one slide and one demo image.
- 04
4. Market size
TAM/SAM/SOM with credible sources.
- 05
5. Product
Screenshots or a short video.
- 06
6. Traction
MRR, growth %, logos, retention.
- 07
7. Business model
Pricing tiers + unit economics.
- 08
8. Go-to-market
Channels, CAC, cycle length.
- 09
9. Team
Why this team can win.
- 10
10. Ask
Round size, use of funds, milestones.
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