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Install Meta Pixel + Conversions API (CAPI)

Browser tracking is dying — add server-side CAPI to keep ad optimization accurate.

8 min read intermediateUpdated Apr 10, 2025
BI
Reviewed by the editorial team · Apr 10, 2025

Step by step

  1. 01

    Install the Pixel

    Events Manager → Connect Data Sources → Web → use partner integration.

  2. 02

    Verify events fire

    Use the Meta Pixel Helper Chrome extension.

  3. 03

    Set up CAPI via Shopify/WordPress integration

    Or use Stape.io as a server-side container.

  4. 04

    Enable Automatic Advanced Matching

    Improves match rates against Meta's user graph.

  5. 05

    Aim for Event Match Quality 8+

    Below 7 = poor optimization signal.

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