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LinkedIn Lead Gen Forms: setup and best practices

Native lead forms convert 5–10× better than sending to a landing page.

7 min read intermediateUpdated Mar 29, 2025
BI
Reviewed by the editorial team · Mar 29, 2025

Step by step

  1. 01

    Create the form template

    Campaign Manager → Account Assets → Lead Gen Forms.

  2. 02

    Keep fields minimal

    Name, email, company. Each extra field tanks conversion.

  3. 03

    Pick the right campaign objective

    Lead Generation, not Website Conversions.

  4. 04

    Connect to your CRM

    Native HubSpot/Salesforce integrations. Otherwise Zapier.

  5. 05

    Follow up in 1 hour

    LinkedIn leads cool fast — auto-send a value email immediately.

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