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Local SEO 101: set up Google Business Profile

Show up in the Google Map Pack with a fully optimized Business Profile.

6 min read beginnerUpdated Mar 31, 2025
BI
Reviewed by the editorial team · Mar 31, 2025

Step by step

  1. 01

    Claim or create the listing

    google.com/business — search for your business first to avoid duplicates.

  2. 02

    Verify by postcard or phone

    Verification is mandatory before changes go live.

  3. 03

    Fill every field

    Hours, services, products, attributes, 10+ photos.

  4. 04

    Ask for reviews

    Send the short link from your dashboard to recent happy customers.

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