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The logo design process: from brief to final files

A 5-stage process that produces a logo you (or your client) won't redo in 6 months.

8 min read intermediateUpdated Apr 13, 2025
BI
Reviewed by the editorial team · Apr 13, 2025

Step by step

  1. 01

    Brief

    Audience, competitors, 3 adjectives, must-haves.

  2. 02

    Research and moodboard

    Collect 30+ refs. Cluster into 3 directions.

  3. 03

    Sketch wide

    30+ thumbnails in pen. Bad ideas surface the good ones.

  4. 04

    Digitize 3 directions

    Vector in Figma or Illustrator. Test at 16px favicon size.

  5. 05

    Deliver the kit

    SVG, PNG (transparent), PDF, plus monochrome variants.

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