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What logo file formats to deliver to a client

SVG vs PNG vs EPS — what each is for and what to deliver as the master.

4 min read beginnerUpdated Apr 8, 2025
BI
Reviewed by the editorial team · Apr 8, 2025

Step by step

  1. 01

    Master file

    SVG (web) + AI or PDF (print). Always vector.

  2. 02

    Web exports

    PNG @1x, @2x with transparent background.

  3. 03

    Social profiles

    1024×1024 square. Include a centered safe-area version.

  4. 04

    Print

    CMYK PDF + Pantone reference if branded color is critical.

  5. 05

    Favicon

    32×32 PNG and an ICO file. Test on a real browser tab.

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