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Set up GA4 the right way (with conversions and events)

GA4's defaults aren't enough — here's the minimum config to get useful data.

8 min read intermediateUpdated Apr 3, 2025
BI
Reviewed by the editorial team · Apr 3, 2025

Step by step

  1. 01

    Create a GA4 property

    analytics.google.com → Admin → Create Property.

  2. 02

    Install via GTM or directly

    GTM is more flexible long-term. Direct gtag is fine for small sites.

  3. 03

    Enable enhanced measurement

    Auto-tracks scrolls, outbound clicks, file downloads.

  4. 04

    Mark conversions

    Events → toggle conversion for purchase, generate_lead, etc.

  5. 05

    Link to Search Console

    Admin → Product links → Search Console links.

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