How to write page titles and meta descriptions that get clicks
The format that works in 2025: keyword + benefit + brand. Plus length rules and common mistakes.
6 min read beginnerUpdated Apr 2, 2025
BI
Reviewed by the editorial team · Apr 2, 2025
Step by step
- 01
Title tag length
50–60 characters. Anything longer gets truncated.
- 02
Title formula
Primary keyword + benefit/modifier + brand. Example: 'Connect a Domain to Squarespace — Step by Step Guide | Billionideas'.
- 03
Meta description length
140–160 characters. Include the keyword and a CTA verb.
- 04
Don't repeat across pages
Each route gets its own title and description, or Google may collapse them in search.
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