Set up an Instagram business profile from scratch
Switch a personal account to business, connect a Facebook page and unlock Insights and Promotions.
5 min read beginnerUpdated Apr 3, 2025
BI
Reviewed by the editorial team · Apr 3, 2025
Step by step
- 01
Switch account type
Settings → Account → Switch to Professional → Business.
- 02
Pick a category
Choose the closest match — it shows on your profile.
- 03
Connect a Facebook page
Required for ads and full Insights. Create one if you don't have it.
- 04
Optimize the profile
Name field with searchable keywords, link in bio, 4-line bio, story highlights.
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