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Build an internal linking strategy that ranks

Topic clusters + descriptive anchor text = the cheapest SEO win there is.

6 min read intermediateUpdated Apr 7, 2025
BI
Reviewed by the editorial team · Apr 7, 2025

Step by step

  1. 01

    Identify pillar pages

    Your top 3–5 most valuable URLs.

  2. 02

    Cluster supporting posts

    Each pillar gets 5–10 sub-posts linking to it.

  3. 03

    Use descriptive anchor text

    'Squarespace SSL fix' beats 'click here'.

  4. 04

    Audit orphan pages

    Any page with 0 internal links — fix it.

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