Keyword research for beginners (free tools only)
A repeatable keyword research process using only free tools.
7 min read beginnerUpdated Apr 11, 2025
BI
Reviewed by the editorial team · Apr 11, 2025
Step by step
- 01
Brainstorm seed keywords
10–20 phrases your customer types.
- 02
Expand with Google Suggest
Type each seed and screenshot the autocompletes.
- 03
Pull volumes from Keyword Planner
Free with a Google Ads account. Look at 'low competition'.
- 04
Group by intent
Informational (how-to), navigational (brand), transactional (buy).
- 05
Map keywords to pages
One primary keyword per URL. No two pages target the same keyword.
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