How to optimize your LinkedIn profile (for inbound leads)

Turn your LinkedIn profile from a static CV into a lead-generation page in under an hour. The 7 sections that matter and what to put in each.

6 min read beginnerUpdated Jun 10, 2026

Reviewed by the editorial team · Jun 10, 2026

Before you start

Step by step

01
Banner image
Replace the default blue. Use a 1584×396 px banner that names your service and outcome ('I help SaaS founders hit $1M ARR'). Free templates on Canva.
02
Profile photo
Headshot, face filling 60% of the frame, neutral background, smiling slightly. Looks-friendly outperforms looks-professional in 2026.
03
Headline (220 chars)
Skip 'CEO at X'. Use the formula: [Who you help] | [How you help them] | [Proof]. Example: 'Helping B2B SaaS hit profitable growth | Ex-Stripe | 50+ founders advised.'
04
About section
First 3 lines are the only ones visible before 'see more'. Open with a hook ('I've helped 50 founders go from $0 to $1M'). Then who you help, how, and a CTA — usually a Calendly link or newsletter.
05
Featured section
Pin your 3 best assets: a case study, your newsletter, your service page. This is your portfolio.
06
Experience descriptions
Rewrite every role as outcomes, not responsibilities. 'Grew revenue from $2M to $8M in 18 months' beats 'Responsible for growth strategy'.
07
Turn on Creator Mode
Adds a Follow button (vs Connect) and 5 hashtags to your profile. Essential if you post content.