Set up a YouTube channel that's optimized from day one
Banner, about, playlists, end screens — the SEO-friendly starter checklist.
7 min read beginnerUpdated Apr 8, 2025
BI
Reviewed by the editorial team · Apr 8, 2025
Step by step
- 01
Create channel via Brand Account
Lets multiple managers access without sharing logins.
- 02
Channel banner
2560×1440, safe-area centered. Include a tagline.
- 03
About section
First 2 lines show in search. Front-load keywords.
- 04
Playlists
Organize from day 1. Playlists rank in Google search.
- 05
Channel trailer
60–90s pitch for non-subscribers.
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