Set up a YouTube channel that's optimized from day one

Banner, about, playlists, end screens — the SEO-friendly starter checklist.

7 min read beginnerUpdated Apr 8, 2025
BI
Reviewed by the editorial team · Apr 8, 2025

Step by step

  1. 01

    Create channel via Brand Account

    Lets multiple managers access without sharing logins.

  2. 02

    Channel banner

    2560×1440, safe-area centered. Include a tagline.

  3. 03

    About section

    First 2 lines show in search. Front-load keywords.

  4. 04

    Playlists

    Organize from day 1. Playlists rank in Google search.

  5. 05

    Channel trailer

    60–90s pitch for non-subscribers.

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