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Set up TikTok Shop for creators and brands

Apply, get approved, list products, and link them in videos.

7 min read intermediateUpdated Apr 6, 2025
BI
Reviewed by the editorial team · Apr 6, 2025

Step by step

  1. 01

    Apply via Seller Center

    seller-us.tiktok.com — needs business docs, EIN, bank info.

  2. 02

    List products

    Upload via CSV or sync from Shopify.

  3. 03

    Tag products in videos

    In the editor, link directly to a product.

  4. 04

    Live shopping

    Go live, pin products — proven highest-converting format.

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