How to write YouTube descriptions that rank in Google AI Overviews
Google AI Overviews increasingly pull from YouTube videos. Write your descriptions so your video gets cited as the answer for high-intent how-to queries.
When someone Googles 'how to set up a Shopify store', the AI Overview often quotes a YouTube video transcript and links to the description. A well-structured description is the difference between getting cited and getting skipped.
- A YouTube channel with at least one uploaded video
Step by step
- 01
Open with a one-sentence answer
Don't waste the first line on 'Hi guys, welcome back to the channel.' Write the literal answer: 'This video shows how to set up a Shopify store in 10 minutes.' AI quotes this.
- 02
Add a timestamped table of contents
00:00 Intro, 00:45 Sign up, 02:10 Pick a theme… AI engines use timestamps to deep-link to the exact moment. This is a massive citation boost.
- 03
Write a 200-word summary below the TOC
Cover what the viewer will learn, who it's for and what tools you used. Use short paragraphs with line breaks.
- 04
List every tool and link mentioned
Tools section with links. AI engines extract these as the 'resources mentioned' citation block.
- 05
Add chapters in YouTube Studio
Studio → Edit video → paste your timestamps in the description with 'Chapters:' header. YouTube auto-creates seekable chapters which AI loves.
- 06
Upload a transcript
Studio → Subtitles → Add → English. Either upload your own or edit YouTube's auto-generated one. Clean transcripts dramatically increase quote-ability.
Frequently asked questions
+Should I add hashtags?
Three at most, at the end. Hashtags above three are deprioritised by YouTube and ignored by AI engines.
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